
With Barack Obama's inauguration as the nation's forty-fourth president a scant five days away, excitement and anticipation are building as we enter a moment of profound change and potential paradigm shifts. Just as the Obama campaign was the country's first truly 21st century campaign, utilizing both technology and the lessons gleaned from Obama's years as a community organizer, so is there the hope that his presidency will usher in a new moment of cultural renaissance and revival. As much a public intellectual and publicly introspective individual and memoirist as he is a politician, Barack Obama has single handedly reclaimed the high ground of intellectual engagement for a country starved for such over the past eight years. One can only imagine the depths to which we have plunged in a McCain/Palin administration. Indeed, if you caught "Joe the [unlicensed] Plumber" recently holding forth as an inept on camera journalist a few days ago, reporting from Israel in the midst of the current conflict with Gaza, while adding nothing but uninformed incompetence to the mix, you got a sense of what the future might have looked like.

Certainly Obama's inclusion of poet and Yale professor Elizabeth Alexander in the inaugural ceremony signals a heartening respect for art and culture not much in evidence for the past eight years. There's been much talk throughout the recent campaign about the Kennedy years, with parallels being drawn between the two young presidents, Obama and Kennedy. Kennedy and his wife Jacqueline, of course, were the last president and first lady to turn the White House into a cultural as well as political space, with performances there early on in the administration by the young African American mezzo-soprano Grace Brumby, and later master cellist Pablo Casals, and Paul Winter's jazz sextet. The actor Frederick March did a reading of works by Ernest Hemingway and Sinclair Lewis, and performance of Shakespeare and ballet were given by notable American companies, among other events. It was the the Kennedys' intention that the White House be seen as promoting the best of American culture to the various visiting dignitaries and others. I am sure we can expect to see a continuation of this kind of cultural ambassadorship, appreciation, and advocacy as well from the Obamas once they are settled into the White House.

In anticipation of this political and likely cultural sea change, a number of individuals have been wasting no time in vying to get Obama's attention, hoping to have an early influence on his administration's policies regarding the arts. The Obama-Biden team early in the campaign did in fact release a fact sheet, Barack Obama and Joe Biden: Champions of Arts and Culture, in which they announced, "Barack Obama appreciates the role and value of creative expression...The arts embody the American spirit of self-definition...," and goes on to outline "A Platform in Support of the Arts. It is a deeply affirmative document. Among those hoping to influence the incoming administration is producer/musician/bandleader/cultural impressario Quincy Jones, who called on Obama to create a Secretary of Arts position in his administration that parallels the Ministry of Culture in other countries. Said Jones, "...next conversation I have with President Obama is to beg for Secretary of Arts..." Jones has been promoting this idea for some ten years now. One individual, Jaime Austria, took Jones' sentiment as an opening to create an online petition calling on Obama to create just such a position. The "Petition for A Secretary of the Arts' currently has some 119,000 signatures at this writing. Sign it.
Additional indications of Obama's intent to focus on the arts in his administration can be gleaned in his formation in 2007 of the Obama National Arts Policy Committee. The committee consists of a vast range of arts related individuals, from musician Wynton Marsalis, to Yale Art School dean Robert Storr, NYU Tisch School of the Arts dean Mary Schmidt Campbell, arts patron and MoMA chair emeritus Agnes Gund, artist Chuck Close, director Harold Prince, Chicago arts patron Joan Harris, painter Moe Brooker, and others. Presumably this distinguished body will indeed have the ear of the incoming president, and speak for the broad set of needs and concern facing artists in the current moment.
Now if you're an artist you might be excused for saying to yourself, "What exactly does this have to do with me where I am? How does Wynton Marsalis performing in the White House change my situation? Is this a trickle down kind of deal, where attention paid to the cultural cognoscenti is supposed to then reflect onto the hoi polloi ?" Reading the names of what might be considered some of the art and cultural elite probably does little to reassure your own sense of wellbeing as you struggle to pay your bills, hope you don't get sick because you don't have health coverage, buy supplies when you can afford them, pay your rent, keep your small dance company together, and engage in the day to day struggle of being creatively productive in a climate of increasingly diminishing returns. And you would be right. A recent article in Art in America indicated that some of the members of the Arts Policy Committee were focused on reviving the individual artists fellowships program of the National Endowment for the Arts. That would indeed benefit a few artists, but certainly not the many. The advisors themselves would certainly inform the selection of panelists for this process, which certainly would also influence the ultimate recipients of this largesse. The much more inclusive--and only recently implemented--Unites States Artists fellowship program (which awards $50,000 fellowships to fifty artists annually) seems to be a fine model for this kind of program, rewarding both recognized as well as unsung and under recognized artists of a very broad stripe .
Others have focused on art education, which is also a very important and much needed piece of the picture. But something much more ambitious that casts a much broader net--while putting money into artists pockets and providing support for institutions, and fostering arts education and civic engagement--is called for if the Obama administration is to have a serious impact on the lives of artists in this country. I think we need something along the lines of the Works Project Administration of the 1930s, or even more recently, the CETA Artists Project. Both of these Federal programs were a response to a set of economic circumstances that echo our current national dilemma. To focus on simply cherry picking a handful of artists for NEA fellowships in this drastic climate seems, frankly, demoralizing. These times call for a different focus entirely, one that is as inclusive in its impact as possible. There is a way to think about this that could actually benefit everyone, individual artists, institutions, and the larger social community. And the answer lies in plain view with at least two successful efforts from the past that were designed to address the very issues we are currently faced with.

The PWAP (Public Works of Art Project) and
WPA (Works Progress Administration)
While the arts community works to define its current needs and expectations from its government, a look back to two previous federal projects designed to address artists (and institutions) in need would seem prudent, if for no other reason than to glean the lessons that generally lurk within history. In 1933, at the height of the Great Depression, the Public Works of Art Project was brought into being by president Franklin Roosevelt. Conceived as a program to employ artists, it ran from December 1933 - June 1924, at which point it was folded into the WPA program, which was more broadly inclusive, employing some 8 million people. These included artists as well as a wide range of workers employed on a range of federal projects including construction of public buildings and roads, in addition to large programs in the arts, drama, media, and literacy efforts. Indeed, no American community was left untouched by the efforts of the WPA, which continued from 1935 - 1943. Artists as different as painter Alice Neel and actor Orson Welles found much needed work through the Federal Artists' Project of the WPA.
WPA Redux: CETA Artists Project
Created in 1973 as a means of organizing under a singular governmental umbrella the vast web of manpower programs created in the 1960s, CETA (Comprehensive Employment Training Act) was brought into being during the administration of president Gerald Ford. Originally under the direction of the Department of Labor, when CETA was formally launched in 1974 control was given to state and localities to determine how they would distribute the budget, which started at just under $2 billion, growing to $12 billion in five years. The first CETA artists' project was the brainchild of John Kreidler, a former administrator for the Department of Labor and Office of Management and Budget before going to the San Francisco Art Commission. Kreidler had a clear vision of how the creation of public murals, art classes, and public performances, for example, fit into the legislation's definition of public service. The requirement for a public service component to CETA employment created an opening to incorporate the arts into this framework. He received support from the local manpower (employment) office. With this support, Kreidler crafted a proposal for a CETA artists' project that employed 113 artists. More than 3,500 had applied. This initial project became the national model. When Jimmy Carter became president in 1976, he significantly increased the allocation for the program, which by then was firmly entrenched in numerous cities.
In New York, where I am from, this resulted in the formation of the Cultural Council Foundation CETA Artists Project, which officially began in 1978 under the direction of banker/businesswoman turned arts consultant Sarah Garretson, who then hired Rochelle Slovin to run the project while she helmed the organization. Subcontracting out positions to a wide range of cultural organizations, as diverse as the Black Theater Alliance, Association of Hispanic Arts, and the Brooklyn Philharmonia Orchestra, the CCF CETA Artists Project ultimately employed 138 visual artists, 134 performing artists, twenty-two literary artists, five artists-coordinators, and one archivist in service to a broad range of institutions. The salary was $10,000 per year plus benefits. Uniquely, the NY project also contained a stipulation that the artists were to spend one day a week as studio time. So not only did the artists get to practice their craft and provide much needed labor to the institutions (which didn't have to foot the bill for instructors, performers, directors, muralists, etc.) they were also encouraged to continue to pursue their own independent work. The artists ranged from the very experienced such as painters Joseph Delaney, Vincent Smith, and Herman Cherry, to master West African drummer Ladji Camara, as well as younger artists such as dancers Jane Goldberg and Blondell Cummings, painters Willie Birch, Candida Alvarez, and McArthur Binion, sculptor Ursuala von Rydingsvard, poets Bob Holman, Pedro Pietri, and Rose Lesniak, photographers Daniel Dawson, Louis Faurer, and yours truly. It's hard to imagine now that $10,000 a year was a princely sum, but it was. I remember my rent then was $175 a month for an eight room apartment in Brooklyn! So you have to figure we were doing alright. And all of us were given a reprieve from the instability that comes with being perpetual freelance labor. Additionally, because we all had to come to one central location to pick up our checks each week, and to receive project updates from the administrators, a community was formed that endures to this day.
The CCF CETA Artists Project continued for two years in cities throughout the country, and proved to be a pivotal experience for both artists and cash strapped institutions. In these days when more and more cultural institutions are feeling the pinch, cutting back on staff or public hours, or even ultimately closing their doors in response to increasing economic pressures, and artists of all types remain vastly underemployed, President Barack Obama need look no further than the recent past for a model to put artists back to work and cultural institutions on surer economic footing. A contemporary version of the CETA Artists Project, complete with much needed health coverage, seems to fit the bill to a "t."
Photographs: (from top) Shepard Fairey's Barack Obama posters; poet Elizabeth Alexander; Quincy Jones; artists gathered in front of the Harlem Art Center, a WPA project)